STATUS
MVP in development
STATUS
MVP in development
Designing SoukAI: Turning an unfamiliar oil and gas trading process into a seamless digital experience that is winning stakeholder confidence
Designing SoukAI: Turning an unfamiliar oil and gas trading process into a seamless digital experience that is winning stakeholder confidence
Product Design, UX UI, Branding, Startup, AI, Oil & Gas, Marketplace
Product Design, UX UI, Branding, Startup, AI, Oil & Gas, Marketplace
Abdurrahman and Shoaib, the two co-founders of SoukAI, saw a gap in the oil and gas space, an industry relying on slow, traditional methods to buy and sell the physical commodity. To form their team, they reached out to me to lead their product design and creative. I was the sole designer, and I had to familiarise myself with the meticulous, and often messy, processes involved in the oil and gas space – to ultimately streamline the buying and selling of oil and gas, using AI.
Abdurrahman and Shoaib, the two co-founders of SoukAI, saw a gap in the oil and gas space, an industry relying on slow, traditional methods to buy and sell the physical commodity. To form their team, they reached out to me to lead their product design and creative. I was the sole designer, and I had to familiarise myself with the meticulous, and often messy, processes involved in the oil and gas space – to ultimately streamline the buying and selling of oil and gas, using AI.
Project Background
Role, duration and tools
The Role
Design Lead (Product Design and Creative)
Duration
Ongoing
Tools
Figma, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Jitter.video, Slack, Miro
Design Process
Discover
Brand strategy,
The problem,
Existing experience
Define
Persona,
Opportunities,
User stories,
Task flow
Develop
UI inspiration,
Sketches,
Wireframes
Deliver
Marketing site