Project Background
BodyOS is a pharmacist-designed supplement brand built to support the body as a living system, not just add ingredients to it. In a market crowded with hype, trends, and trial-and-error fixes, the challenge was to create something calm, credible, and intelligently designed — a solution people could trust and then stop thinking about.
Role, duration and tools
The Role
Brand Designer
Duration
6 weeks
Tools
Adobe Photoshop, Adobe Illustrator, Figma
Design Process
Discover
Brand discovery session, market research, customer mindset and behavioural insights
Define
Brand strategy (Brand purpose and mission; Core value proposition; Positioning; Brand values; Brand personality and tone of voice, etc.)
Develop
Logo and identity exploration; Typography selection and hierarchy; Colour palette development; Visual language and imagery direction
Deliver
Final logo and visual identity system; Brand guidelines; Packaging design; Campaign and asset rollouts
The Challenge
BodyOS is a supplement brand, launching with their first product, Gut IQ (a probiotic for gut health). The gut health category is crowded with supplements that overpromise, rely on trend-led ingredients, and communicate through hype or fear. For BodyOS, the challenge was to build trust in a space where consumers are sceptical and fatigued - creating a brand that felt scientifically credible, calm, and considered, while clearly differentiating from generic probiotics and wellness marketing clichés.
Solution
I positioned BodyOS as a pharmacist-designed gut health system built around intelligent delivery and respect for the gut as a living ecosystem. The brand identity balances clinical clarity with human warmth, using restrained typography, grounded colour palettes, and a calm tone of voice. Every design decision was guided by the idea of relief as freedom - reducing friction, removing noise, and allowing the product to speak through confidence rather than claims.
